Search Engine Optimization (SEO) is the process of making a website visible in a search engines unpaid results. This is also sometimes referred to as “natural”, “organic” or earned results. When developing a website, it is very important to take SEO into account. Anyone developing a website will want to be sure their site is found so they can either sell their product or get a message across. There are several ways to implement search engine optimization on your site.
#1: HTML Tags:
If you are coding your website, you will want to be sure that you use well written titles. In your title, you will want to use as many of your important keywords as you can along with making the title relevant. You do not want to be long winded with this. An example of this would be:
<title>Starting Out with Search Engine Optimization</title>
You will also want to use heading tags as you can to break down your content along with including a meta description. Your meta description is a very summary of what’s on the page. For example:
<meta name=” description” content = Starting out with Search Engine Optimization (SEO) can be difficult. Learn how to utilize good resources and skills on the basic elements of Search Engine Optimization (SEO).”>
Meta keywords can also be useful, for example:
<meta name=”keyword” content=”search engine optimization, SEO, beginning SEO, implementation of SEO”>
#2: WordPress Plugins:
If you are using WordPress to develop your website there are numerous plugins that you can take advantage of. One of my most favorite plugins is Yoast SEO. This plugin uses both Meta and Link Elements, XML Sitemaps, RSS Optimization, Breadcrumbs, and Social Media Integration. When you install and activate this plugin you will notice it has settings for each page at the bottom of it while you are editing a page. It will also show you the strength of your keywords/phrases for each page.
#3: Keyword Tools:
It can be tricky to come up with keywords when working on your website. Wordtracker offers a Free Keyword research tool. You can utilize this tool when you are trying to determine the keywords for your website. Below I have listed the link to their site:
There are many other aspects when it comes to SEO. Starting off with these three tips will ensure you start off well optimizing your websites for popular search engines such as Google, Bing, and Yahoo.